Qualitative Research

Qualitative Research

As we are driven to understanding our consumers individually, KN fully understands that data collection might not always be structured or quantifiable. With this in mind, our qualitative research solutions focus on evaluating issues and subjects in an in-depth manner that steers away from biases and results in action based deliverables that can easily be implemented across various platforms.

       With different methods available at KN, qualitative research data is easily collected through our industry standard tools that can aid in and moderate groups to extract the more important data to be addressed, using that data to our advantage with clear objectives in mind and the right participant sample and analyzed in a manner that would benefit your business to move forward and your consumers in being understood more to address what they need most. With the overwhelming and varying demands these days that can vary from one person to another, we always strive to focus and extract the most insightful and offer the new marketing initiatives that will refine and optimize your approach whether it be a simple packaging conundrum or a pricing problem.

        At KN, we understand that as providers, we must pay full attention to the constantly changing needs of the consumers to address the growing demand and always provide a better product.

In-depth. Interviews. Focus Groups. Observation. Qualitative. Data. Projective Techniques. Ethnography. Case Studies. This slide highlights many of the qualitative techniques that are useful for data collection. Action Research. Grounded Theory.